CG #027: How To Use AI To Create An Online Persona

Hello 👋🏾

Welcome to edition #027 of the Chase Growth Newsletter!

One letter goes out each Saturday encompassing but not confined to:

• Thought Provoking Visuals To Inspire Your Growth

• Useful Gems To Build Your Brand/Business Online

• Curated Expert Tips For Health Optimization

Today's edition be a 4 minute read.

Let's dive into it.

How To Use AI To Create An Online Persona

I did something unethical

It feels that way at least

AI has revolutionized content creation

But only a few people are taking advantage right now

I believe AI characters are the way forward for brands

There are many advantages to something like this

• Cheaper to produce content

• Easy to produce content at scale

• Avatar could change to suit customers

With all that being said, what I did last weekend seemed revolutionary

I am not sure, but it might actually be illegal (don’t snitch)

At worst, I think it forces us to think about AI differently

Where do we draw the line regarding rights to IP?

But that’s not what today’s letter is about

Onward

This whole idea started as a project for FootyTutor

I wanted to create a “face” for the brand

I wanted the avatar to feel familiar

As if it was someone people already knew

So I chose two prominent media figures in football

1. Kate Abdo - A prominent TV reporter

2. Fabrizio Romano - The biggest football journalist

The captivating likeness of Kate + authority of Fabrizio = Katie Romana

Enter AI to help me make this a reality

To begin I needed an avatar similar to Kate

So I headed over to Midjourney

I used a reference pic and put in some more parameters

Midjourney produced these four characters

In the end, I chose this one

Was this the right decision? (reply to this email to let me know)

Next, I had to give her a voice

For this I used the best AI voice tool on the market

Eleven Labs

After a quick reference upload, I could now create any audio by just typing

How accurately it portrayed Kate’s voice and cadence was mind-blowing

You could easily start whole podcasts with celebrity voices

But that is also not what we are focusing on today

As you can probably tell, this stuff excites me

Next, I needed to add the voice to the avatar

For that I used an “image to video” AI tool called Heygen

Heygen has a list of avatars

These avatars lip sync very well when adding external audio

Because I was creating my own avatar, the lip sync was not that great

This was disappointing for me but these tools are still very new

Regardless, I was still blown away by the result

She was alive, she was speaking, this could work!

One more step

I wanted to post on Youtube shorts

So I knew I needed to add some b-roll

I chose a football update as my first post

Easy enough and a good test post

So to add the final touches

I went over to Adobe Premier Pro

After adding some b-roll and logos

This is what the final post looked like

I want to remind you, this was my first EVER post like this

I spent about 20 - 30 minutes researching and applying at each level

Imagine if I spent 1 hour designing a crazy lifelike avatar?

Imagine If I built an automation to give me football updates

Then a system to have my AI create these at scale and post frequently

This type of thing would disrupt social media houses

This is always my goal, disruption and innovation

The biggest hurdle?

These AI tools cost $$ and I would need a small team to manage it

Here is where I make an honest ask

I am looking for someone who wants to fund a cool project like this

To help us stress test these AI systems and play on the edge of innovation

What can I offer in return?

The chance to give your creative and directional input

If this person is you, please reach out, let’s talk

If you know someone who might be interested, forward this to them

Of course, you now see that what I did is NOT illegal

AI will present great opportunities for creatives to make cool work

In the interest of keeping this letter short, I wont dive further into that

Maybe in a future letter

For now, I am going to see how the world reacts to Katie

Maybe you will see her on your feed someday soon

TL;DR

How To Use AI To Create an Online Persona

1. Use Midjourney to animate reference persona

2. Use Eleven Labs to create text to audio voice

3. Use Heygen to merge AI Image and audio (bring it to life)

4. Use Adobe creative suit to add finishing touches

Some interesting finds from last week:

📺 Watch this: The Impact of Onlyfans On Women

🎧 Listen to this: Dwight Shrute In Real Life

That’s it for this edition of the Chase Growth newsletter.

If you found value, all I ask is that you share this with one person who might find it valuable.

If you found no value, please consider unsubscribing.

Until next time, take care.

Carl Hinkson

When in doubt, Chase Growth.