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- CG #034: It's Not What You Say, It's How You Say It
CG #034: It's Not What You Say, It's How You Say It
How to use X to build your brand
Hello 👋🏾
Welcome to edition #034 of the Chase Growth Newsletter!
One letter goes out each Saturday encompassing but not confined to:
Thought Provoking Visuals To Inspire Your Growth
Useful Gems To Build Your Brand/Business Online
Curated Content Creation Concepts
Today's edition be a 6-minute read.
If you are ready, I am ready.
It’s Not What You Say, It’s How You Say It
I made a post on X this week that missed the mark
For me, based on views, this would be considered viral
However, engagement was very low
Take a look and tell me what you think
Off brand?
A couple of people said that I could just do both
One guy said I was just chasing attention
Maybe all of them were right
Overall, regardless of reactions, I love this outcome
The post made people feel the urge to reply
It gave me new eyes on my content
Which is very important for growth
Growth, however, is not my main concern when it comes to X
I use it as a testing ground
A place to get quick feedback on concepts to repurpose
Here is my flow:
• Test quickly on X
• Identify the most viral post
• Repost them on LinkedIn and IG
• Turn the concept into a short-form video
Therefore, the foundational place for my best posts is X
By the time I get to making a video, I know it will do well
The concept has already been validated on three platforms
I am no expert when it comes to building on X
But here are a few tips and tricks I’ve picked up so far
1. Build A System
There are three main personas on the X platform:
People who never post
People who post spontaneously
People who plan and schedule their posts
Which ones do you think make the most of the platform?
From my experience, every person who is big on X has built a system
Either
They hire a “ghost writer” to post consistently for them
Or…
They use software to help them schedule posts
Writing should be a ritual
You are building the muscle of writing
Then you let the algorithm and audience show you the gold and the trash
As for posting software, you can check out Hypefury or Hootsuite
For me, I’ve built my system on notion
Whatever you do, don’t be the sucker suffering from verbal diarrhea
Blurting things on the internet without giving thought to them
Create some space between when you write and when you post
Let’s move on.
2. Format Your Posts
The format of your X posts (tweets) is as important as the things you say
Long chunky pieces of text won't cut it
Take a look at two of my best-performing posts recently
Can you notice a pattern?
Here is the breakdown:
Catchy headline statement
Transitional text to a listicle
Contrarian or relatable listicle
Contrarian or relatable summary statement
Keep your lines short (one line if possible)
Practice saying your thoughts in as few words as possible
Write, write, write
Post, post, post
Onward.
I like the X platform
Getting discovered on X however, is the hardest of all social media
The algorithm seems to favor bigger creators much more than small
This is the inverse of most other social platforms
The solution? Be Social!
On most other platforms, there is an unspoken hierarchy
The creators are on a pedestal and the commentators are just a by the way
On X the playing field is level
If you want to be seen, you need to join the conversation
You need to reply to as many people as you can daily
As I mentioned, growth is not my main objective
But…I have grown the most when I was consistently replying to others
I think this is a good habit to develop on social media
Becoming comfortable sharing your real views on posts online
I realize that it has affected how I use other platforms
Now and then I will make a comment on IG that goes viral
It has a similar effect, new eyes on your work
Probably the original social media growth strategy
Utilize it smartly to see a big boost in impressions and profile visits
TL;DR
Tips to use X to build your brand:
Use it as a testing ground
Write and post at separate times
Build a system to post consistently
Use an attractive format for your posts
Engage with others to get eyes on your work
My Favorite Tools & Products:
🔧 Best Password Manager! (Use my code ZQH9HH for 3 free months)
🛒 The Only Content Creation Course You Need (Framework I use daily)
Above are affiliate links. I will receive a small compensation if you use them. Thanks 🙏🏾
Some Interesting Finds From Last Week:
📖 Read this: The Future Of Web Design Using Chat GPT
📺 Watch this: What Jaws and Barbie Have In Common
🎧 Listen to this: One Habit That Could Be Killing Your Potential
That’s it for this edition of the Chase Growth newsletter.
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If you found no value, please consider unsubscribing.
Until next time, take care.
CH
When in doubt, Chase Growth