CG #035: How I Made A Brand €142,842.89 in 11 Days

Hello 👋🏾

Welcome to edition #035 of the Chase Growth Newsletter!

One letter goes out each Saturday encompassing but not confined to:

• Thought Provoking Visuals To Inspire Your Growth

• Useful Gems To Build Your Brand/Business Online

• Curated Content Creation Concepts

Today's edition be a 4 minute read.

Let's dive into it.

How I Made A Brand €142,842.89 in 11 Days

I can’t believe it’s over now

The busiest time of the year for a Digital Marketer

Black Friday, Cyber Monday (BFCM)

The last 2 months of my life have been intense

Mentally, unlike anything I have experienced

Over this time, I prepared and executed my first BFCM campaign

I had a role to play in each part of the process

Planning, creation, management, and scaling of the campaign

I made A LOT of mistakes

Things you can only learn through experience

But by the end of it all, the results speak for themselves

Not bad for my first Q4 proper as a marketer

I could never share all the details of the campaign in one letter

However, 3 principles led to this “success”

Today I want to share them with you.

1. Start EARLY

If you start planning your Black Friday in November, it is too late.

This was the biggest eye-opener for me

During BFCM week, nothing should be left to chance

You should have tested everything before:

• Offers

• Messaging

• Ad creatives

• Landing pages

• Website designs

There is no room for guesswork

Especially when it comes to your goals

You need to have a forecast and know your numbers

X traffic, converting at Y conversion rate with an AOV of Z = “Target Revenue”

2. Over-communicate

Having a team to help deliver campaigns like this is non-negotiable

You must have individuals in place to help you execute

The load is just TOO MUCH otherwise

With that being said, communication is more important than ever

Everyone must know what is happening

Things need to be clear:

• Dates

• Strategy

• Timelines

• Expectations

• Responsibilities

As a leader, it is also important not to overcomplicate things

Don’t list problems, lead with possible solutions

Pull your weight and realize that everyone is busy

Be ready to fix things on the fly

3. Trust the process

So many things went “wrong” over the campaign, I could never list them all

However, it is the things we did NOT do that I regret more than anything we did

We had a plan for our launch which we set specific goals for

Let’s just say, things did not go to plan

Our costs were much higher than we anticipated

Instead of trusting our process and persisting with the plan

We scaled back to try to maintain overall profitability

We understood the risks, but we decided to back off the gas

In the end, what we thought was a risky strategy led to our biggest day of sales

In retrospect, we probably cut our gains by at least a 1/4 on that day because we deviated from the plan

Just one of the many lessons I learned managing this campaign

TL;DR

How to execute a “successful” BFCM campaign

• Start early

• Overcommunicate

• Trust the process

For specific strategies, feel free to message me on Linkedin.

My Favorite Tools & Products:

🔧 Best Password Manager! (Use my code ZQH9HH for 3 free months)

🛒 The Only Content Creation Course You Need (Framework I use daily)

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Some Interesting Finds From Last Week:

📖 Read this: Expert Frameworks From One Of My Favorite Founders

📺 Watch this: Visiting A Secret Island Where Billionaires Holiday

That’s it for this edition of the Chase Growth newsletter.

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Until next time, take care.

CH

When in doubt, Chase Growth