CG 🌲 #058: How To Build A Digital Product In One Weekend

Hello 👋🏾

Welcome to edition #058 of the Chase Growth Newsletter!

A peek behind the scenes of what I am building online.

One letter goes out each Saturday encompassing but not confined to:

• Tech + Systems To Build Your Brand/Business Online

• Curated Content Creation Concepts

• Personal Development Tips

Today's edition be a 4 minute read.

Let's dive into it.

How To Build A Digital Product In One Weekend

Hello guys, I hope this message finds you thriving and relaxing on this Sunday evening.

It’s been a balmy past few days in the Caribbean…we are in for a hot one (summer).

Nevertheless, we keep wearing our sunscreen, sipping our water, and minding our business.

Last weekend I did something incredible by my standards.

I built a digital product for FootyTutor in 1 weekend. (3 days actually)

Why is it incredible? There were times in the past when this process took me 1 month.

Why? Two reasons:

1. I didn’t know what I was doing

2. I didn’t know the best tools to use

3. I had no framework for building

Today I want to share a quick breakdown of how I go from idea to having a link to share with others to sell a product and how you can replicate the process.

This process can be very deep and very surface-level, i’ll try to give you the systems but the ideology and psychology of sales, why people buy, and how to market properly would be impossible to explain without writing a short book.

So… here is a quick breakdown of the flow I used.

1. Build a framework

This step is the most crucial. Luckily for me, I know the exact pain points of my audience and I have gone through the process of solving most of the problems my audience will face.

Therefore, I chose the one problem that I thought I could solve for them and then I did a brain dump where I wrote down ALL the pertinent information and steps they would need to go from pain to breakthrough.

Here is a look at my brain dump:

People are already overloaded with information, they don’t need more of it.

They do need actionable frameworks that predictably produce results.

So I took the information they needed, packed it into a framework with step-by-step guidance, and wrote down how I would best present it.

Once the framework is built, we push full steam ahead.

Onward.

Step 2. Design the outline

Following the laws of building an “MVP” you want to think about how you could present this information in a way that would make for good consumption with at least a bit of personality and branding.

After all, you are still selling a product and you want it to represent you as well as any of your other work.

For this process, I recommend building a wire frame.

Don’t know what a wireframe is? Chat GPT.

Here is a look at the one I built for mine… it’s rough and only the top half of my product.

Usually, I found that once you get the beginning going, the rest tends to flow well.

Sketch quickly, then move on. MVP, MVP MVP!

Step 3: Build

Next, decide where you want to build the product.

I build on notion and that is what I recommend for a few reasons:

• It makes it easy to deliver your product as a template.

• There are many tutorials on YouTube

• You can promote the product in the notion marketplace

This is where you will spend the bulk of your time, so get to building.

Here is a bit of what I came up with for my product:

Remember, think MVP here, it doesn’t have to be a fancy pretty finished product, it just needs to work and get results for clients.

In the beginning stages, you will be offering your time to compensate for a lack of bells and whistles with your product.

Step 4: House it online

Next, find a place to house the product.

You can use Gumroad, Etsy, or Whop.

I used Whop.

Here is what that looks like:

Create some visuals for marketing.

I recommend Canva if you have no design background.

Step 5: Tell the world

Now your product is live talk about it in as many places as you can

Figure out how to get it in front of people

Short-form content is probably easiest right now

I recommend YouTube shorts as I think there is a huge opportunity there

Here is a short I made to promote mine:

Ideally you would have validated interest and built a waiting list, but if this is your first rodeo creating hype around something you haven’t built can be tricky.

Remember, each step of this production needs to be iterated on over time.

If your product resonates enough and you can communicate the value, there is a good chance you can make some sales.

I did this exact process last weekend to build a new personal development template.

It’s a habit tracker and framework for achieving your exercise, nutrition, and sleep goals.

Even though it’s designed with athletes in mind the principles apply to anyone who wants to take their health and wellness to another level.

You can check it out here and let me know what you think about it.

Interested in hearing your feedback if you ever use it!

Some Interesting Finds From Last Week:

📺 Watch this: A Mental Shift We All Need To Make

📺 Watch this: How The US Is Destroying Young People’s Future

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Until next time, take care.

CH

When in doubt, Chase Growth